*Drumroll*… introducing retinol. A rockstar ingredient that your skin will love.

Commonly known as Vitamin A, retinol works in multiple ways to reveal smoother, healthier, brighter skin. Think of retinol as less of a summer fling, and more of a long-term commitment to better skin. And better days. 

Here are the many ways retinol works its magic.

Retinol for acne.

#letsbefrank, bumps can leave babes in a slump.
Retinol is here to cheer you and your skin up.

Retinol works deeply into the skin and helps remove dirt, dead skin cells and oil from the pores. It also helps to increase skin-cell turnover, so dirt hiding underneath the skin can’t hide there for long. 

When cells have a quick turnover rate, pores stay clean and dead skin cells get the flick.

Retinol for anti-ageing.

I love babes at any age. But I love babes feeling confident in their skin, too.

Fine lines and wrinkles are normal. But for those that want to minimise their appearance, retinol is your holy grail for reducing and preventing signs of ageing. 

How? Great question. Studies show that retinol works to stimulate collagen production. 

Quick science lesson: collagen is a protein that your skin produces naturally. It’s responsible for skin plumpness and elasticity. As a babe matures, collagen production decreases.  

By applying retinol, glowing skin comes to the surface quicker, while increased collagen production naturally plumps and brightens skin.

Talk about multi-tasking.

Retinol for dark spots.

Dark spots on the skin happen. From sun exposure to hormonal changes, to living and loving life — there are many ways that dark spots or hyperpigmentation can be caused.
But there’s a way to help reduce it. 

You guessed it. With retinol. 

With consistent use, dark spots peel away and fade faster. And clearer complexions arrive quicker. That’s one way to hit the spot, babe. 

Retinol for acne scars.

The only thing more frustrating than acne is the scars they leave behind. And #letsbefrank, we don’t have time for that. 

You and I, babe? We’re onto bigger, better, smoother things.
And retinol will get us there.

I’ve said it before and I’ll say it again — retinol increases skin-cell turnover. And acne scars don’t stand a chance. Retinol increases skin regeneration, helping to improve skin texture and reduce the appearance of acne scars.

So babe, what have we learned?
If you’re ready for real results, then retinol is ready for you.

Xx frank.