Did you hear that? That soft hum in the distance? The words: ‘frank… frank…’.

That’s your skin calling my name. It’s muffled because of your five inches of winter woolies. And unless you’ve been scrubbing regularly, it needs me now more than ever.

Here are four reasons to hit the shower with me – stat.

1. Because your skin is drier than ever.

You can thank blistering winds and drying heaters for that. Want to add fuel to the fire? All those layers of clothing trap in dead skin and bacteria, which can clog pores. And if you haven’t scrubbed regularly, your skin can start looking dull and irritable.

So to get clean, you’ve got to get dirty. This is going to be a tough job so I vote for my Original Coffee Scrub. Scoop up several handfuls and rub all over your body in circular motions. My special blend of Robusta coffee beans and sea salt scrubs away dry, flaky skin. It also contains cold-pressed almond oil, with high levels of Vitamins A, E and D to hydrate and nourish the skin, giving it its own overcoat.

2. To make your moisturiser work better.

While pink thermals are always a good idea, your skin has another layer that you don’t want – a layer of dry, dead skin cells. These little guys prevent your moisturiser from sinking in and reaching those new skin cells to make you feel like the babe you are. My solution? First you scrub, then you rub. Buff away dry skin and deliver serious hydration to combat your skin’s winter blues.

3. To tackle those ingrown hairs.

I’m a smooth kind of guy and my products will make you a smooth kind of babe. Some babes are more prone to ingrown hairs over winter because of all those extra layers rubbing against the skin. My Coconut Coffee Scrub washes away those little nasties that can cause ingrown hairs. It also provides moisture without blocking pores – so it’s harder for them to creep up on you again.

4. Because summer skin is made in winter.

Think of this as pre(pre)summer preparation. My coffee-based skincare smooths and softens skin. And when summer comes you’re going to thank yourself for putting in the hard yards. In a few months time, you’ll be doing nudie runs along the beach once again. So make some time for a sesh with me.

But frankly, I’ll always love your bod no matter what time of year it is.

Share your winter skin tips on social. Babes will love you for it.

Happy scrubbing,

xx frank